Good Housekeeping’s “Kitchen of the Future” is a perfect representation of the future of content marketing.
Jane Francisco, the editor-in-chief of the popular magazine claims that the preexisting test kitchen was no longer serving the publication well and for good reason. Recipe formation, recipe testing, photo shoots and dietary evaluations were conducted in the same place, creating absolute havoc for the Good Housekeeping team. Francisco decided it was time to expand by building a stunning kitchen and dining area separate from the creation and testing of recipes, this new space became the perfect venue photo shoots, events and promotional work. It is now a web-ready event space, a stylish expanse where Good Housekeeping will bring together advertisers, choice readers, journalists and social-media influencers together under one high-rise roof. This revitalization encourages readers to come in while actually broadcasting with the possibility of Facebook Live. This space can create content with guests and with Good Housekeeping’s VIPs and partners.
The result pushes the limit, Francisco believes the “Kitchen of the Future” will further help position the magazine as a culinary authority, especially to a younger audience who may not be current readers. By doing so, these experiences build a better understanding of content for readers, marketers and executives. Content marketing is more than just what readers consume but enacts as a branding and differentiation tool.
Read more about Good Housekeeping’s expansion here.