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The Kardashian’s + a Global Ad Campaign
Less than three weeks after unveiling its Calvin Klein Jeans campaign with Kaia and Presley Gerber, the luxury ready-to-wear [...]
Diversity in the cosmetic industry, woo!
As some of the biggest advertisers and image-makers in the world, cosmetics brands are often criticized for their legacy of l[...]
Marketing lessons we learned from ‘Stranger Things’
Stranger Things is one of Netflix’s most marketable original shows, so it comes as no surprise that its impending return[...]
One Wine, One Clever Brand Positioning
The Australian wine brand, Yellow Tail is normally grouped into the “cheap” or “affordable” category [...]
Playboy: humour, sophistication and spice.
In the wake of his death, it is only fitting to discuss how one man turned his lifestyle into a multi-million dollar brand. Â[...]
Keep up or fall behind
Today Nike Australia has announced the launch of its new brand campaign, which focuses on ‘No Turning Back’ momen[...]
Building long-term brand loyalty
If you’re wondering how to build long-term brand loyalty, here are a few of our favourite ways to do so. Tapping into t[...]
Pinterest releases first marketing campaign
Pinterest is a place where people plan things, thus making us more receptive to brand messages than perhaps on other social p[...]
The future of content marketing
Good Housekeeping’s “Kitchen of the Future” is a perfect representation of the future of content marketing.[...]
What’s cool in 2017?
Here it is folks, the logo trends of 2017. It appears as though as designers, we’re burning through ideas rapidly, and weâ€[...]
Marketing to Millennials
Given Millennials are the largest generation in terms of population size, marketers should be focused on trying to reach them[...]
Suave uncovers the power of packaging
Have you ever questioned the quality of a product because the price is so low that you assume that it couldn’t possibly[...]
The ultimate Olympic throwback
Two years ago, Canadian designers Hulse & Durrell underwent the tedious task of researching, curating, and recreating the[...]