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inspirations, News and Talks.
A 3D water printer in Gatorades’s latest campaign?
London-based Machine Shop turns the tech world upside down with their newly developed 3D water printer forGatorade’ss[...]
Movie Trailer or Ad?
Movie buffs were surprised to find IMDb pages popping up online and unexpected trailers dropping for what appeared to be a re[...]
Woof! Subaru Unveils Their Latest Ads
Subaru continues with their love of four-legged friends with a series of custom digital content and partnerships, featuring &[...]
Airbnb + VR = The Future of Travel
Airbnb announced it has plans to implement the cool technologies du jour — virtual (VR) and augmented (AR) reality [...]
Love is in the AirPods
Do you believe in love at first sight? Or love over the transfer of an earbud? That’s the subject of “Sway,” this year[...]
Diversity in the cosmetic industry, woo!
As some of the biggest advertisers and image-makers in the world, cosmetics brands are often criticized for their legacy of l[...]
Just a paper cup? Think again
It’s that time of year. In an unmistakable sign that the holidays are approaching, Starbucks’ red holiday cups and holida[...]
Marketing lessons we learned from ‘Stranger Things’
Stranger Things is one of Netflix’s most marketable original shows, so it comes as no surprise that its impending return[...]
One Wine, One Clever Brand Positioning
The Australian wine brand, Yellow Tail is normally grouped into the “cheap” or “affordable” category [...]
Playboy: humour, sophistication and spice.
In the wake of his death, it is only fitting to discuss how one man turned his lifestyle into a multi-million dollar brand. [...]
Bad at measuring? Good at phones? Love Ikea?
Yeah, same. Ikea has designed and manufactured assemble-it-yourself furniture since the early 1940’s and to stay rele[...]
Oktoberfest Proof Sneakers. Amazing.
If you’re looking for a pair of sneakers that will complement your lederhosen at Oktoberfest this year, Adidas has desi[...]
How Instagram Stories are fuelling the App’s growth
It might be hard to believe, but Instagram Stories is already turning one year old (remember the drama with Snapchat? Maybe n[...]