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inspirations, News and Talks.
Apple’s latest iPhone X commercial is all about being the greatest
Apple has released a new commercial for its iPhone X, which showcases the camera’s ability to take some great selfies, set [...]
Airbnb + VR = The Future of Travel
Airbnb announced it has plans to implement the cool technologies du jour — virtual (VR) and augmented (AR) reality [...]
Diversity in the cosmetic industry, woo!
As some of the biggest advertisers and image-makers in the world, cosmetics brands are often criticized for their legacy of l[...]
Just a paper cup? Think again
It’s that time of year. In an unmistakable sign that the holidays are approaching, Starbucks’ red holiday cups and holida[...]
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new social media marketing tool from facebook
Facebook is experimenting with letting brands study people’s posts and comments on the network in an effort to better i[...]
One Wine, One Clever Brand Positioning
The Australian wine brand, Yellow Tail is normally grouped into the “cheap” or “affordable” category [...]
Playboy: humour, sophistication and spice.
In the wake of his death, it is only fitting to discuss how one man turned his lifestyle into a multi-million dollar brand. Â[...]
Bad at measuring? Good at phones? Love Ikea?
Yeah, same. Ikea has designed and manufactured assemble-it-yourself furniture since the early 1940’s  and to stay rele[...]
LinkedIn is really living up to their tagline
Nine months after Microsoft closed the $26 billion acquisition of LinkedIn, we’re still wondering why the software gian[...]
Building long-term brand loyalty
If you’re wondering how to build long-term brand loyalty, here are a few of our favourite ways to do so. Tapping into t[...]
How to attract Millennials
Millennials are currently the largest generation (80 million in the U.S), making them the biggest and fasted growing marketin[...]
Did you mean MailChimp?
The email marketing platform company, MailChimp created a fake advertising campaign that seriously paid off. In conjunction w[...]
Inspiration that is accessible
At first, you wouldn’t be able to pinpoint the difference between this Michael Gondry film and any others. It’s c[...]