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The Kardashian’s + a Global Ad Campaign
Less than three weeks after unveiling its Calvin Klein Jeans campaign with Kaia and Presley Gerber, the luxury ready-to-wear [...]
Apple’s latest iPhone X commercial is all about being the greatest
Apple has released a new commercial for its iPhone X, which showcases the camera’s ability to take some great selfies, set [...]
Airbnb + VR = The Future of Travel
Airbnb announced it has plans to implement the cool technologies du jour — virtual (VR) and augmented (AR) reality [...]
Diversity in the cosmetic industry, woo!
As some of the biggest advertisers and image-makers in the world, cosmetics brands are often criticized for their legacy of l[...]
Marketing lessons we learned from ‘Stranger Things’
Stranger Things is one of Netflix’s most marketable original shows, so it comes as no surprise that its impending return[...]
Snapchat’s 3D social marketing
Snapchat claims 100 million people (majority millennials) use Snapchat every day, and brands are splurging on pricey tactics [...]
One Wine, One Clever Brand Positioning
The Australian wine brand, Yellow Tail is normally grouped into the “cheap” or “affordable” category [...]
Playboy: humour, sophistication and spice.
In the wake of his death, it is only fitting to discuss how one man turned his lifestyle into a multi-million dollar brand. Â[...]
This just in: Millennials hate apps with uncool design
Millennials are killing off apps with uncool design at a breakneck pace, location reigns supreme when it comes to app usage a[...]
Kith, Coca-Cola, Converse, oh my!
New York’s KITH has teamed up with beverage giant Coca-Cola to produce a pair of Converse sneakers. They’re label[...]
McDonalds + Uber = A Hangovers Dream
This is not a drill, after years of pressure, McDonald’s has answered everyone’s prayers by launching a trial of a n[...]
Inspiration that is accessible
At first, you wouldn’t be able to pinpoint the difference between this Michael Gondry film and any others. It’s c[...]
Amazon bought Whole Foods, now what?
The purchase of Whole Foods means a completely new landscape. Â It’s clear that online and offline are merging faster t[...]