Category: Brand Knowledge

The Kardashian’s + a Global Ad Campaign

Less than three weeks after unveiling its Calvin Klein Jeans campaign with Kaia and Presley Gerber, the luxury ready-to-wear [...]

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Apple’s latest iPhone X commercial is all about being the greatest

Apple has released a new commercial for its iPhone X, which showcases the camera’s ability to take some great selfies, set [...]

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Airbnb + VR = The Future of Travel

Airbnb announced it has plans to implement the cool technologies du jour — virtual (VR) and augmented (AR) reality [...]

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Diversity in the cosmetic industry, woo!

As some of the biggest advertisers and image-makers in the world, cosmetics brands are often criticized for their legacy of l[...]

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Marketing lessons we learned from ‘Stranger Things’

Stranger Things is one of Netflix’s most marketable original shows, so it comes as no surprise that its impending return[...]

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Snapchat’s 3D social marketing

Snapchat claims 100 million people (majority millennials) use Snapchat every day, and brands are splurging on pricey tactics [...]

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One Wine, One Clever Brand Positioning

The Australian wine brand, Yellow Tail is normally grouped into the “cheap” or “affordable” category [...]

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Playboy: humour, sophistication and spice.

In the wake of his death, it is only fitting to discuss how one man turned his lifestyle into a multi-million dollar brand. �[...]

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This just in: Millennials hate apps with uncool design

Millennials are killing off apps with uncool design at a breakneck pace, location reigns supreme when it comes to app usage a[...]

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Kith, Coca-Cola, Converse, oh my!

New York’s KITH has teamed up with beverage giant Coca-Cola to produce a pair of Converse sneakers. They’re label[...]

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