It seems that the popular athleisure wear company, Lululemon has decided it’s ready to be known for more than attractive yoga pants. Their latest campaign features activities that range from dancing to drumming to surfing all the while excluding the physical practice of yoga. Instead, the advertisement cleverly and powerfully emphasizes how the activities showcased correlate and simulate the importance and principles of yoga. The slogan “This Is Yoga” establishes the affinity that is shared between rap battles, art, religion and yoga. The advertisement expresses the personal journey that we all undergo to find ourselves through individual impact while living a purposeful, fulfilling life. With the decline in retail spending as of late, the creative team behind the campaign designed the advertisement with the intention of extending Lululemon’s customer base beyond yogis, tapping into the heart and soul of other activities. And the result is nothing short of exceptional. Check it out for yourself here, maybe you’ll feel inspired to discover your yoga. 

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Elle Toms

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