Category: Branding

What do Delta and Tinder have in common?

Delta has paired with Tinder to create a “Dating Wall” in Brooklyn, NYC. The airline commissioned a media group t[...]

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How Instagram Stories are fuelling the App’s growth

It might be hard to believe, but Instagram Stories is already turning one year old (remember the drama with Snapchat? Maybe n[...]

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How is Kool-Aid maintaining its popularity?

We’ve all heard of Kool-Aid, you drank it, I drank it, the smiling pitcher mascot is basically a summer icon.  ItR[...]

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The future of communication?

While modern Bluetooth earpieces are more compact than ever, they’re still uncomfortable and let’s face it, a lit[...]

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McDonalds + Uber = A Hangovers Dream

This is not a drill, after years of pressure, McDonald’s has answered everyone’s prayers by launching a trial of a n[...]

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Häagen-Dazs scoops out its biggest ever rebrand

I scream, you scream, we all scream for ice cream! Häagen-Dazs has rolled out the biggest brand overhaul in its 56-year his[...]

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Keep up or fall behind

Today Nike Australia has announced the launch of its new brand campaign, which focuses on ‘No Turning Back’ momen[...]

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Building long-term brand loyalty

If you’re wondering how to build long-term brand loyalty, here are a few of our favourite ways to do so. Tapping into t[...]

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Pinterest releases first marketing campaign

Pinterest is a place where people plan things, thus making us more receptive to brand messages than perhaps on other social p[...]

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How to attract Millennials

Millennials are currently the largest generation (80 million in the U.S), making them the biggest and fasted growing marketin[...]

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