Keep up or fall behind
by Maverick on 07/13/2017 | 2 Minute Read
Advertising , Amazing , Branding , Commercial , Commercials , Creative , Innovation , Innovative , Inspiration , Marketing , Rebrand , Rebranding , Something Cool
Today Nike Australia has announced the launch of its new brand campaign, which focuses on ‘No Turning Back’ moments in sport. The campaign calls on youth to play like there is ‘No Turning Back’ and celebrate the joy and creativity of playing sports. The campaign is about reawakening the spirit of being an athlete, to play like there’s nothing to lose and to embrace a “Just Do It” attitude. The advertisements showcase athletes undertaking seemingly impossible challenges that they have no choice but to take on. Using powerhouse athletes and sporting legends, the campaign inspires young athletes to release their inner competitive spirit.
A young soccer player deposits his dad’s shiny sports car in a junkyard crusher- its destruction inevitable unless he hits the stop button with his football
At the end of each ad the athletes’ ballsy moves are followed by “keep up or fall behind” but the last two words get scratched out, making way for the “Just Do It” tagline.