Category: Marketing

Amazon bought Whole Foods, now what?

The purchase of Whole Foods means a completely new landscape.  It’s clear that online and offline are merging faster t[...]

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Ikea’s latest DIY venture

Ikea is known for its stylish-yet-inexpensive furniture that comes with seemingly simple directions that anyone can follow.[...]

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The power of the logo

For starters, a logo isn’t just a name, icon or other visual signature on company letterhead or a billboard or other promot[...]

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The future of content marketing

Good Housekeeping’s “Kitchen of the Future” is a perfect representation of the future of content marketing.[...]

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Without apps, the apocalypse is near.

Apple’s most recent advertisement is a hilarious, over the top representation of the world without Apps. The three-minu[...]

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Yoga, beyond the mat

It seems that the popular athleisure wear company, Lululemon has decided it’s ready to be known for more than attractiv[...]

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Garages hungry for McDonalds

McDonalds commissioned a very unique and provocative outdoor advertising campaign earlier this month in Buenos Aires. The fas[...]

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Make drinking water fun again

The Ooho! is an edible water bubble. That’s right, a bubble…that you can eat. A London-based start-up is succes[...]

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The ultimate Olympic throwback

Two years ago, Canadian designers Hulse & Durrell underwent the tedious task of researching, curating, and recreating the[...]

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9 Ways Tim Cook Has Transformed Apple

Apple is synonymous with Steve Jobs in many minds, but the real hero of the company has been hard at work since 2011. While S[...]

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