Ikea’s latest DIY venture

Ikea’s latest DIY venture

by Maverick on 06/23/2017 | 2 Minute Read

Advertising , Branding , Creative , Design , Design Life , IKEA , Imagination , Innovation , Inspiration , Marketing , Packaging Design , Something Cool , Uncategorized

Ikea is known for its stylish-yet-inexpensive furniture that comes with seemingly simple directions that anyone can follow. The Swedish brand is constantly evolving, growing and expanding their line of products, the latest being cooking.  For many people, cooking really just involves two steps. You start to prepare the food and then run back to the recipe book or your laptop to try to figure out how much of everything you need. Over and over again.

With help from a Toronto-based advertising firm, Ikea has created a series of illustrated recipes printed on oven-ready parchment paper to create their own version of an easy-bake meal. The line is called Cook This Page and it features single page instructions for tasty dishes such as ravioli, salmon and a prawn bake. Ikea has marketed this instructional “fill in the blank” booklet towards people who are nervous about cooking, offering a sort of fool proof meal prep solution.  In addition to simplifying instruction, a key aspect of this branding genius is that it encourages customers to buy Ikea food/products in order to *successfully* cook these meals, creating greater customer engagement. While it may seem sort of ridiculous to a seasoned cook, it would be a great way to get kids involved in the kitchen (or if you’ve just moved out of your parent’s house… or if you’re like me.. and just really have no idea what you’re doing).

Check it out for yourself here!