How is Kool-Aid maintaining its popularity?
We’ve all heard of Kool-Aid, you drank it, I drank it, the smiling pitcher mascot is basically a summer icon. ItR[...]
See moreThe future of communication?
While modern Bluetooth earpieces are more compact than ever, they’re still uncomfortable and let’s face it, a lit[...]
See moreMcDonalds + Uber = A Hangovers Dream
This is not a drill, after years of pressure, McDonald’s has answered everyone’s prayers by launching a trial of a n[...]
See moreHäagen-Dazs scoops out its biggest ever rebrand
I scream, you scream, we all scream for ice cream! Häagen-Dazs has rolled out the biggest brand overhaul in its 56-year his[...]
See moreKeep up or fall behind
Today Nike Australia has announced the launch of its new brand campaign, which focuses on ‘No Turning Back’ momen[...]
See moreBuilding long-term brand loyalty
If you’re wondering how to build long-term brand loyalty, here are a few of our favourite ways to do so. Tapping into t[...]
See morePinterest releases first marketing campaign
Pinterest is a place where people plan things, thus making us more receptive to brand messages than perhaps on other social p[...]
See moreHow to attract Millennials
Millennials are currently the largest generation (80 million in the U.S), making them the biggest and fasted growing marketin[...]
See moreDid you mean MailChimp?
The email marketing platform company, MailChimp created a fake advertising campaign that seriously paid off. In conjunction w[...]
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