Recently Ontario’s government controlled liquor stores, the LCBO, underwent a rebrand intended to breathe new life into the dated brand. In order to achieve this goal $500, 000 was spent, with results that include a new logo, in-store branded marketing, website, and video ads. The amount spent has brought a lot of controversy to the project, and many feel that instead of inspiring people to “Get Together” the rebranding process may have missed it’s mark. What are your thoughts? Read the article here.