Adapt or Die: The New Reality for Brands Today
Change can be scary, but at times completely necessary. When it comes to your brand, how do you know when to evolve or even r[...]
See moreA 3D water printer in Gatorades’s latest campaign?
London-based Machine Shop turns the tech world upside down with their newly developed 3D water printer forGatorade’ss[...]
See moreMovie Trailer or Ad?
Movie buffs were surprised to find IMDb pages popping up online and unexpected trailers dropping for what appeared to be a re[...]
See moreAirbnb + VR = The Future of Travel
Airbnb announced it has plans to implement the cool technologies du jour — virtual (VR) and augmented (AR) reality [...]
See moreLove is in the AirPods
Do you believe in love at first sight? Or love over the transfer of an earbud? That’s the subject of “Sway,” this year�[...]
See moreDiversity in the cosmetic industry, woo!
As some of the biggest advertisers and image-makers in the world, cosmetics brands are often criticized for their legacy of l[...]
See moreJust a paper cup? Think again
It’s that time of year. In an unmistakable sign that the holidays are approaching, Starbucks’ red holiday cups and holida[...]
See moreMarketing lessons we learned from ‘Stranger Things’
Stranger Things is one of Netflix’s most marketable original shows, so it comes as no surprise that its impending return[...]
See moreSnapchat’s 3D social marketing
Snapchat claims 100 million people (majority millennials) use Snapchat every day, and brands are splurging on pricey tactics [...]
See moreOne Wine, One Clever Brand Positioning
The Australian wine brand, Yellow Tail is normally grouped into the “cheap” or “affordable” category [...]
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