Category: Branding

Adapt or Die: The New Reality for Brands Today

Change can be scary, but at times completely necessary. When it comes to your brand, how do you know when to evolve or even r[...]

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A 3D water printer in Gatorades’s latest campaign?

London-based Machine Shop turns the tech world upside down with their newly developed 3D water printer forGatorade’ss[...]

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Movie Trailer or Ad?

Movie buffs were surprised to find IMDb pages popping up online and unexpected trailers dropping for what appeared to be a re[...]

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Airbnb + VR = The Future of Travel

Airbnb announced it has plans to implement the cool technologies du jour — virtual (VR) and augmented (AR) reality [...]

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Love is in the AirPods

Do you believe in love at first sight? Or love over the transfer of an earbud? That’s the subject of “Sway,” this year�[...]

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Diversity in the cosmetic industry, woo!

As some of the biggest advertisers and image-makers in the world, cosmetics brands are often criticized for their legacy of l[...]

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Just a paper cup? Think again

It’s that time of year. In an unmistakable sign that the holidays are approaching, Starbucks’ red holiday cups and holida[...]

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Marketing lessons we learned from ‘Stranger Things’

Stranger Things is one of Netflix’s most marketable original shows, so it comes as no surprise that its impending return[...]

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Snapchat’s 3D social marketing

Snapchat claims 100 million people (majority millennials) use Snapchat every day, and brands are splurging on pricey tactics [...]

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One Wine, One Clever Brand Positioning

The Australian wine brand, Yellow Tail is normally grouped into the “cheap” or “affordable” category [...]

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