The Single Most Important Element of Successful Spirit Branding
by Maverick on 12/19/2023 | 2 Minute Read
Brand Awareness , Brand Identity , Brand Knowledge , Brand Management , Brand strategy and positioning , Branding , Brands , Campaign , Marketing , Packaging , Packaging Design , Product Design , Product packaging design
Hint: It’s not just liquid to lips.
In the realm of spirit branding, authenticity reigns supreme. Creating a brand that resonates with consumers extends far beyond merely presenting a visually captivating product. It involves bottling an experience that speaks to people’s aspirations, emotions, and desires.
Building a Compelling Narrative
A great example of how to craft a spirit brand story can be seen with Stampede Canadian Rye Whisky. In the lead-up to the 2022 Calgary Stampede, a local distillery sought our expertise to design a rye whisky brand that captured the energy, excitement, and legacy of the Calgary Stampede, transcending the event itself to something that could be sipped, savoured and celebrated 365 days a year.
To succeed in a crowded market, our objective was not just to introduce a new spirit but to create an Alberta-born brand that would stand the test of time, inviting consumers across North America to savour the essence of the Calgary Stampede long after the infield dust had settled.
From developing the brand’s visual identity and strategy to creating compelling video content and promotional assets, each facet of the brand was built to tell a story – a narrative that would resonate deeply with consumers seeking meaningful connection.
The Triumph of Authenticity
Billed as “The Greatest Rye Whisky on Earth,” Stampede Canadian Rye Whisky emerged as more than just another Canadian rye whisky. In the two years since its launch, it’s become a symbol of the spirit of the Canadian West and is now sold in cities across Canada and the United States. This dedication to excellence culminated in the brand receiving top honours at the International SIP Awards, clinching Gold for both taste and product packaging design.
A Story is Worth 1,000 Sips
Crafting an authentic spirit brand is about telling a story and curating an experience that resonates deeply with consumers, inviting them on a journey that goes beyond consumption. Stampede Canadian Rye Whisky is a testament to this, inviting people to savor the spirit of the rodeo and experience the Canadian West in a glass any day of the year.