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inspirations, News and Talks.
Diversity in the cosmetic industry, woo!
As some of the biggest advertisers and image-makers in the world, cosmetics brands are often criticized for their legacy of l[...]
Playboy: humour, sophistication and spice.
In the wake of his death, it is only fitting to discuss how one man turned his lifestyle into a multi-million dollar brand. Â[...]
Building long-term brand loyalty
If you’re wondering how to build long-term brand loyalty, here are a few of our favourite ways to do so. Tapping into t[...]
How to attract Millennials
Millennials are currently the largest generation (80 million in the U.S), making them the biggest and fasted growing marketin[...]
Amazon bought Whole Foods, now what?
The purchase of Whole Foods means a completely new landscape. Â It’s clear that online and offline are merging faster t[...]
Without apps, the apocalypse is near.
Apple’s most recent advertisement is a hilarious, over the top representation of the world without Apps. The three-minu[...]
The Value of Social Media
I recently read a new article about why social media matters as a business tool. At first I thought, “well that seems very [...]
Brands of The Future
The Harvard Business Review has published a new article about the continued evolution of the brand concept within the world o[...]
Spotify’s New Branding Identity
@Spotify revealed it’s bold new brand identity at last weeks South by Southwest Festival check out the comprehensive ar[...]
The Beer Store Rebrand
Ontario’s Beer Store underwent a very impressive rebrand. The enhanced logo as well as in-store marketing that is infor[...]
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2014 Logo Design Trends
It’s very interesting to see how logo trends are shaped by the mediums through which advertising and marketing occurs. [...]
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Famous brand logos recreated with honest slogans.
Too funny not to share, check it out. Branding at its best.[...]
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Brands Need to Know Their Purpose and What They Aspire to Be
http://www.adweek.com/news/advertising-branding/brands-need-know-their-purpose-and-what-they-aspire-be-155875[...]