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Diversity in the cosmetic industry, woo!
As some of the biggest advertisers and image-makers in the world, cosmetics brands are often criticized for their legacy of l[...]
Marketing lessons we learned from ‘Stranger Things’
Stranger Things is one of Netflix’s most marketable original shows, so it comes as no surprise that its impending return[...]
One Wine, One Clever Brand Positioning
The Australian wine brand, Yellow Tail is normally grouped into the “cheap” or “affordable” category [...]
Playboy: humour, sophistication and spice.
In the wake of his death, it is only fitting to discuss how one man turned his lifestyle into a multi-million dollar brand. Â[...]
Building long-term brand loyalty
If you’re wondering how to build long-term brand loyalty, here are a few of our favourite ways to do so. Tapping into t[...]
A collaboration between Adidas and spiders
Adidas has collaborated with Munich-based biotech company AMSilk as a part of their forward-looking Futurecraft line to creat[...]
Marketing to Millennials
Given Millennials are the largest generation in terms of population size, marketers should be focused on trying to reach them[...]
Tesla – Not A Dream
A surreal land of oil & gas is visited by an unlikely yet welcomed stranger in this concept ad made for Tesla Motors. [...]
Let’s Relax
It’s time to put down the smartphone and pick up a conversation, because IKEA is taking back dinner time. The Swedish compa[...]
Must-see ads to get you into the Olympic Spirit
The world is holding its collective breath as athletes from 206 countries descend on the lush country of Brazil, and all the [...]
Pokémon Go – Gotta Catch Em’ All
Even if you haven’t jumped on the Pokémon Go wagon, you’ve most likely heard of the frenzy surrounding the game. Since t[...]
The Value of Social Media
I recently read a new article about why social media matters as a business tool. At first I thought, “well that seems very [...]