Category: Brand Awareness

Playboy: humour, sophistication and spice.

In the wake of his death, it is only fitting to discuss how one man turned his lifestyle into a multi-million dollar brand. �[...]

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Bad at measuring? Good at phones? Love Ikea?

Yeah, same. Ikea has designed and manufactured assemble-it-yourself furniture since the early 1940’s  and to stay rele[...]

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How Crayola remains relevant in digital world

Adult coloring books, collaborations,  an app and so much more. By the time the average kid turns 10, he or she will have c[...]

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LinkedIn is really living up to their tagline

Nine months after Microsoft closed the $26 billion acquisition of LinkedIn, we’re still wondering why the software gian[...]

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This just in: Millennials hate apps with uncool design

Millennials are killing off apps with uncool design at a breakneck pace, location reigns supreme when it comes to app usage a[...]

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Kith, Coca-Cola, Converse, oh my!

New York’s KITH has teamed up with beverage giant Coca-Cola to produce a pair of Converse sneakers. They’re label[...]

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What do Delta and Tinder have in common?

Delta has paired with Tinder to create a “Dating Wall” in Brooklyn, NYC. The airline commissioned a media group t[...]

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How Instagram Stories are fuelling the App’s growth

It might be hard to believe, but Instagram Stories is already turning one year old (remember the drama with Snapchat? Maybe n[...]

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McDonalds + Uber = A Hangovers Dream

This is not a drill, after years of pressure, McDonald’s has answered everyone’s prayers by launching a trial of a n[...]

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Häagen-Dazs scoops out its biggest ever rebrand

I scream, you scream, we all scream for ice cream! Häagen-Dazs has rolled out the biggest brand overhaul in its 56-year his[...]

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