Bad at measuring? Good at phones? Love Ikea?

Bad at measuring? Good at phones? Love Ikea?

by Maverick on 09/20/2017 | 2 Minute Read

Advertising , Adweek , Agency , Amazing , App , Brand Awareness , Brand Identity , Branding , Campaign , Commercial , Creation , Creative , Designer , Developer , Digital , Humor , IKEA , Innovation , Innovative , Inspirational , Interesting , Useful , Video , Virtual Reality

Yeah, same. Ikea has designed and manufactured assemble-it-yourself furniture since the early 1940’s  and to stay relevant the Swedish company has incorporated many facets technology into newer designs. For instance, incorporating wireless charging, smart technology lighting into its furniture and now? A new app called Ikea Place.

Tap through the app’s catalogue of over 2,000 products—nearly the company’s full collection of couches, armchairs, coffee tables, and storage units—then hold up your phone and use the camera to place the digital furniture anywhere in a room. Want to see how the Strandmon winged chair looks by the window? Done. Can you really squeeze in that 7-foot-long area rug? Get onto the app and find out! You can even place a futon where it would go in the guest room, then see what it looks like when it unfolds into a bed.

While placing a digital table in your dining room might not be quite as exciting as playing a kill or be killed AR game – Ikea Place is an unreal idea. With 98% accuracy, it will certainly make the furniture-buying experience somewhat easier and less daunting – eliminating that anxiety that comes from “will this even fit??”

If you aren’t a fan of build-it-yourself furniture, you have to at least acknowledge how this is going to change how we interact with our mobile devices and how we shop.  For a demonstration and more information, check out AdWeek’s description of the new app here.