Making Dogs Happy
by Maverick on 09/25/2023 | 2 Minute Read
Brand strategy and positioning , Branding , Marketing , Off-premise creative , Product packaging design , Visual brand
Building a strategically evolved brand platform from scratch, we set the stage for Darford’s continued success. Creating an emotional appeal and bridging that human-centric connection, we effectively highlighted how Darford fits alongside both pet and owner and enhances the moments between them. The new brand platform amplified the impact of all future initiatives, and added value by providing absolute brand clarity, strong differentiation and distinction. The result? A 40% year-over-year increase in sales revenue!
