new social media marketing tool from facebook
Facebook is experimenting with letting brands study people’s posts and comments on the network in an effort to better i[...]
See moreSnapchat’s 3D social marketing
Snapchat claims 100 million people (majority millennials) use Snapchat every day, and brands are splurging on pricey tactics [...]
See moreOne Wine, One Clever Brand Positioning
The Australian wine brand, Yellow Tail is normally grouped into the “cheap” or “affordable” category [...]
See morePlayboy: humour, sophistication and spice.
In the wake of his death, it is only fitting to discuss how one man turned his lifestyle into a multi-million dollar brand. �[...]
See moreLinkedIn is really living up to their tagline
Nine months after Microsoft closed the $26 billion acquisition of LinkedIn, we’re still wondering why the software gian[...]
See moreInnovation or Fail?
Innovation in advertising can be a blessing and a curse. On one hand, innovative ads can put a company on the forefront of th[...]
See moreWhat do Delta and Tinder have in common?
Delta has paired with Tinder to create a “Dating Wall” in Brooklyn, NYC. The airline commissioned a media group t[...]
See moreMcDonalds + Uber = A Hangovers Dream
This is not a drill, after years of pressure, McDonald’s has answered everyone’s prayers by launching a trial of a n[...]
See moreHäagen-Dazs scoops out its biggest ever rebrand
I scream, you scream, we all scream for ice cream! Häagen-Dazs has rolled out the biggest brand overhaul in its 56-year his[...]
See moreKeep up or fall behind
Today Nike Australia has announced the launch of its new brand campaign, which focuses on ‘No Turning Back’ momen[...]
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