Snapchat’s 3D social marketing
Snapchat claims 100 million people (majority millennials) use Snapchat every day, and brands are splurging on pricey tactics [...]
See moreOne Wine, One Clever Brand Positioning
The Australian wine brand, Yellow Tail is normally grouped into the “cheap” or “affordable” category [...]
See morePlayboy: humour, sophistication and spice.
In the wake of his death, it is only fitting to discuss how one man turned his lifestyle into a multi-million dollar brand. �[...]
See moreBad at measuring? Good at phones? Love Ikea?
Yeah, same. Ikea has designed and manufactured assemble-it-yourself furniture since the early 1940’s and to stay rele[...]
See moreKith, Coca-Cola, Converse, oh my!
New York’s KITH has teamed up with beverage giant Coca-Cola to produce a pair of Converse sneakers. They’re label[...]
See moreWhat do Delta and Tinder have in common?
Delta has paired with Tinder to create a “Dating Wall” in Brooklyn, NYC. The airline commissioned a media group t[...]
See moreMcDonalds + Uber = A Hangovers Dream
This is not a drill, after years of pressure, McDonald’s has answered everyone’s prayers by launching a trial of a n[...]
See moreHäagen-Dazs scoops out its biggest ever rebrand
I scream, you scream, we all scream for ice cream! Häagen-Dazs has rolled out the biggest brand overhaul in its 56-year his[...]
See moreInspiration that is accessible
At first, you wouldn’t be able to pinpoint the difference between this Michael Gondry film and any others. It’s c[...]
See moreAmazon bought Whole Foods, now what?
The purchase of Whole Foods means a completely new landscape. It’s clear that online and offline are merging faster t[...]
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