One Wine, One Clever Brand Positioning
The Australian wine brand, Yellow Tail is normally grouped into the “cheap” or “affordable” category [...]See more
Playboy: humour, sophistication and spice.
In the wake of his death, it is only fitting to discuss how one man turned his lifestyle into a multi-million dollar brand. �[...]See more
Kith, Coca-Cola, Converse, oh my!
New York’s KITH has teamed up with beverage giant Coca-Cola to produce a pair of Converse sneakers. They’re label[...]See more
Häagen-Dazs scoops out its biggest ever rebrand
I scream, you scream, we all scream for ice cream! Häagen-Dazs has rolled out the biggest brand overhaul in its 56-year his[...]See more
What’s cool in 2017?
Here it is folks, the logo trends of 2017. It appears as though as designers, we’re burning through ideas rapidly, and we�[...]See more
Suave uncovers the power of packaging
Have you ever questioned the quality of a product because the price is so low that you assume that it couldn’t possibly[...]See more
Lost in Translation – Chinatown
Check out this illuminating video by Designer Mehmet Gözetlik incorporating famous western logos translated to Chinese. #n[...]See more