Protectors of vitality

  • Brand architecture
  • Brand articulation
  • Brand strategy and positioning
  • Branding
  • Marketing
  • Product packaging design
  • Product packaging strategy
  • Product range optimization
  • Visual brand identity system

Good for you, good for your family, and good for your planet. It doesn't get much better than that, does it? The ethos that we helped unlock for Jusu is a testament of the founding values carried forward over years of business evolution. Maverick helped achieve clarity for a brand family that was shaped by product evolution over time.

We overhauled the entire brand architecture from the top down including product range segmentation and branding strategy. The resulting manifestation of Jusu is inspired and freshly reinvigorated. We successfully realized a new dignified prowess for a brand poised for today and tomorrow, while staying true to the sum of values and energy that brought it into existence.