A new player in the athletic entertainment arena, Rugby Daze is bringing their sport to the masses with festival style tournaments across North America. Maverick was approached to help design and execute a marketing campaign for the tour’s first Canadian stop.

Maverick ideated a brand identity and advertising campaign that could be extended to cities on the tour across North America. Our challenge was to create a unified, recognizable brand and event campaign that could translate well across multiple cities in Canada and the United States.