Remember the egg from an unknown account that became a viral phenomenon and dethroned Kylie Jenner? We sure do! We love contagious content, and clearly, so does everyone else (24.5 million to be exact).

So what makes content go viral? Luck? Skill? A certain combination of the two? No one can be entirely certain, but what we do know is that it needs to pull some sort of emotional trigger. In the egg’s case, it was a clever idea that was entertaining and created the emotions of joy and laughter. People got a kick out of a stock image of an egg becoming the most liked image on Instagram, and it became a “challenge accepted” type of scenario. 

Positive content is more likely to take off and appeal to the masses and the more outrageous and unique – the better! But social media is starting to get crowded and it’s harder to break through the masses. At the end of the day, viral content is extremely rare! While fantasizing about an internet takeover sounds great, it’s pretty hard to achieve. But Maverick supports your journey anyways, don’t wait for luck, make it.  

#makeyourownluck #legendsneverdie