As computer-generated imagery technology advances at a mind-blowing rate, the line between live shot footage and rendered becomes finer and finer. The movie industry has most notably been at the forefront of these advancements, but with increasingly large client budgets and wicked talented teams of creatives the advertising industry hasn’t been far behind. We’ve gathered four commercials which brilliantly employ CGI effects and further compound the exciting marriage between advertising and tech.

PETA – 98% Human

Galaxy Chocolate – Audrey Hepburn

https://www.youtube.com/watch?v=gx9eDoS76LM

John Lewis – Monty the Penguin

https://www.youtube.com/watch?t=115&v=iccscUFY860

Silestone – Silestone (By Alex Roman)

https://www.youtube.com/watch?v=lZOnrN4x0Zk