We teamed up with a passionate group of psychologists and psychiatrists looking to transform mental health care in Calgary and beyond. Our task was to name and develop a brand reflective of a collaborative practice intentionally designed to prioritize client comfort. To do this, we undertook an extensive research process, garnering key insights from prospective clients and staff.

After landing on the name Lawson Collab (a nod to the founding partners), we designed a wordmark and visual identity that emotes and breathes. The resulting brand assets and website represent a space where clients can come as they are and feel safe letting their guard down. A space where people are invited to be present, share openly, and be heard.