Maverick partnered with the powerhouse not-for-profit Energy Safety Canada (ESC) to strategically evolve their brand platform, including their primary brand, subsidiary brands, and their benchmark course. Using extensive insights and positioning, we built a holistic visual identity and suite of brand assets that enables the organization to resonate with external stakeholders and create alignment among internal team members. The resulting brand is inclusive and engaging, helping ESC elevate its communications in order to most effectively support employers and workers in the energy industry.