Subaru continues with their love of four-legged friends with a series of custom digital content and partnerships, featuring ‘The Barkleys.” Continuing its tradition of creating popular pet-focused ads, Subaru of America, Inc. has launched all-new “Dog Tested. Dog Approved.” advertising spots. The four spots showcase the adorable family of Labrador and Golden Retrievers, who recently helped to launch the all-new Subaru Ascent. In the newest “Dog Tested. Dog Approved.” spots, the Barkleys will take on everything from driving lessons to the first day of school and even a doggy-run car wash.
“With more than half of Subaru drivers having pets, we believe it is important to celebrate the love of pets shared by our owners,” said Alan Bethke, senior vice president, marketing at Subaru of America. “Pets are considered members of our Subaru family and utilizing the Barkleys in our campaigns allows us to connect with our customers in an authentic, fun, and entertaining way.” In addition to the creative ads, Subaru is partnering with BuzzFeed and Funny or Die on custom content that will highlight #MakeADogsDay later in the campaign flight. The custom content will include short-form videos created specifically for social platforms to engage with an audience that has an affinity towards pets. To round out the campaign and extend the celebration of pets, Subaru of America will also be sponsoring this year’s PUPPY BOWL XIV on Animal Planet, marking its eighth year as the event’s Official Auto Sponsor, which airs on Sunday, February 4th.
These spots are available to view on Subaru of America’s YouTube channel here: https://www.youtube.com/Subaru.