October 27, 2014

The Beer Store Rebrand

By superadmin
Advertising, Brand Management, Branding, Design, Ontario, Rebranding, Redesign

Ontario’s Beer Store underwent a very impressive rebrand. The enhanced logo as well as in-store marketing that is informative and interactive has considerably revitalized the brand. We think the only downfall to this rebrand is that only four stores were transformed, while many others in rural Ontario have yet to implement the update. This lack of consistency could potentially confuse the brand image and limit its effectiveness. Read the article here.

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