Service Solution 01
RESEARCH
Conducting research is often overlooked and underutilized, but it allows you to stay competitive while providing the foundation for stronger marketing.
Through actionable insights and data, we can help inform your marketing decisions with our in-house research skills. Why fly blind when you can harness the power of actionable insights and data that will help inform strategy, brand, campaign, and marketing decisions at every turn. Our in-house research capabilities are second to none.
RESEARCH CAPABILITIES
Better understand and define key characteristics of your target audience(s) through identification and evaluation.
Think of us as brand therapists - we examine the motivations, attitudes, perceptions, and preferences of your customers.
If you’re looking to understand how your brand is performing in the marketplace, we’ll review and evaluate your image, reputation, strengths, weaknesses and associations.
Satisfaction surveys or interviews uncover how happy your customers and employees are with your products, services, workplace culture, or anything else you want to know.
We evaluate your competitors' strengths, weaknesses, strategies, and market positioning. The results allow us to identify how we can better differentiate you and take advantage of opportunities in the market.
Curious if your new product or service meets expectations? We gather in-depth feedback from your target audience to ensure your offering is fully refined and ready to launch.
Evaluate the effectiveness of your campaigns to ensure maximum impact, engagement, and relevance before you send them out to the world.
Curious about other options? Let’s chat.
NAVIGATE UNCERTAINTY WITH INSIGHT
Still unsure? If you’ve questioned any of the following, a research project might offer you some much-needed clarity.
- Am I targeting the right people or am I missing opportunities?
- Do I know what my customers even want or need anymore?
- Is there any potential for growth that I am not seeing?
- Is my brand appealing or could it be better?
- Are my customers happy with our product or service?
- Why are we struggling to hire and keep staff?
- Who are my competitors and what are they doing differently?
- Are my prices too high or too low?
- Are there any changes in the market that I’m not aware of?
In order to accurately address these types of questions, we have to do some fact-finding. In our experience, research is the most important and worthwhile project you can explore as a business but is often undervalued. As the saying goes, knowledge is power. Conducting research before embarking on marketing-related explorations will result in impactful, meaningful strategies while informing decisions, reducing risk, and optimizing your resources.
OUR PROCESS
While every client and project is unique, here’s how we typically work with you to make sure your research project results in industry-leading insights.
01
Step 01:
Define Objectives
Our first step is to dig a little deeper into the questions or concerns that have led you here. By defining your goal(s) and the specific insights you’re hoping to gain, we can identify the best path forward.
02
Step 02:
Identify Research Method(s)
Depending on what your specific objectives are, we’ll strategize which research method is best. This might look like a survey or questionnaire, interviews, focus groups, or desk research.
03
Step 03:
Research Design
Our team of researchers and strategists will then design a tailored project based on your objectives and the selected method(s). This includes building out the specifics such as survey questions, discussion guides, and/or a secondary research outline.
04
Step 04:
Collect Data
Next, we’ll collect the data and necessary information either through conducting interviews, launching a survey, or analyzing reports and publications.
05
Step 05:
Analyze & Interpret
Once we’ve collected everything needed, we build and present a report that summarizes key findings, significant insights, and any recommendations we have uncovered.
06
Step 06:
Implementation
Armed with your newfound information, it’s up to you to decide what to do next. We can support you in pressing play and implementing our recommendations so that you’re ready for takeoff.
Service Solution 02
Branding
We believe that compelling, human-centric branding is the key to driving affinity and loyalty.
We start by truly understanding your business, industry, and unique differentiators to craft a powerful story that positions your brand for success. Our goal is to unite that strategy with creative that ignites industry-defining, heart-racing, jaw-dropping results that captivate and engage your audience.
BRANDING CAPABILITIES
Leading brands are built on the foundation of a successful strategy. We’ll develop a deep understanding of your business and determine the right positioning, architecture, and goals right from the start.
We are seasoned experts in crafting memorable and impactful brands that resonate with your audience and set you far apart from the competition.
Whether you’re renaming or starting from scratch, we’ll develop a name that embodies your identity, appeals to your audience, and positions you for success.
We’ll establish a system that tells your brand's story while clearly communicating your value proposition and connecting with your audience.
Branded house? House of brands? Hybrid house? Apartment complex? Curious about other options? Let’s chat.
Evolution vs Extinction
So how do you know it’s time to rebrand? If you’ve questioned any of the following, it could be a sign you’re ready to evolve.
- Does our brand reflect our [evolved] mission, vision, and values?
- Are we actually differentiating ourselves from our competitors?
- Is our brand even resonating with our target audience?
- Are we expanding into markets that our brand doesn’t appeal to?
- Has our visual identity become outdated or inconsistent?
- Are we experiencing declining customer engagement or loyalty?
- Are there negative perceptions with our brand or name?
- Are we exploring new products/services that don’t align with us?
- Do we need to unify our brand across multiple platforms/touchpoints?
For continued relevance and competitiveness in an ever-evolving market, it’s important to review and assess the health of your brand as you would any other part of your business. Consumer preferences are shifting and new competitors are emerging, are you keeping up?
OUR PROCESS
While every client and project is its own beast, here’s how we typically work with you to craft industry-defining creative for those seeking eye-popping, jaw-dropping, breathtakingly beautiful results.
01
Step 01:
Research & Discovery
To start, we dive deep and gather key insights about you, looking into the needs and goals of your business, interviewing key stakeholders, analyzing your audiences, and aligning on what success looks like.
02
Step 02:
Define Positioning & Framework
We then determine key brand differentiators, articulating your unique value proposition, while also crafting clear mission and vision statements, establishing core values, and defining your brand's personality and tone of voice.
03
Step 03:
Develop Key Messaging
We create a compelling brand story that reflects key elements of your business along with key messages tailored to different audience segments and communication channels.
04
Step 04:
Design
The bread to our butter. After going through a mood board presentation, we conceptualize your logo, refining it until perfection is reached. We then build the remaining elements that bring it to life such as colour palette, typography, icons, patterns and custom graphics.
05
Step 05:
Present
With champagne chilling, ready to be popped, we present the new brand to you and any other key stakeholders.
06
Step 06:
Implementation
We then launch with consideration to your internal team as well as the public, likely alongside marketing campaigns to create buzz.
Service Solution 03
Websites
We design and develop unforgettable digital platforms that keep eyes focused and users engaged by combining innovative user experiences with accessible design.
From user journey mapping and information architecture to content development and design, we’ll build you a website that looks as good as it functions.Your online platform is one of the most important extensions of your brand. Keep eyes focused and users engaged with an unforgettable website that combines innovative functionality with stellar design.
WEBSITE CAPABILITIES
We’ll build a stunning standalone web page that supports a marketing or advertising campaign that is designed to capture leads and drive conversions.
A much smaller, more streamlined alternative to a traditional website. Perfect if you need something temporary or if you’re looking to launch a product, service, event or specific campaign.
A content-rich online presence for when you need to provide information about your brand or business, its services or products, and contact details.
Sell, sell, sell with a platform that's designed specifically for your business, allowing you to get your products in your customer's hands in whatever way works for you.
A custom-built online platform for educators, brands who want to offer interactive learning resources or just a unique experience that blows users’ minds.
Need something not mentioned above? Let’s chat.
LET’S THRIVE ONLINE
Curious if your website needs a revamp? If you’ve asked yourself any of the following, it might be time.
- Is our current website user-friendly and easy to navigate?
- Does our website reflect our brand identity and values?
- Are we able to update and manage our website content ourselves?
- Is our website’s design outdated?
- Does our website content accurately reflect our business?
- Are we experiencing high bounce rates or low conversion rates?
- Does our website load quickly and perform well technically?
- Does our website effectively support our marketing and sales goals?
If your website isn’t up to snuff, it can harm your brand by frustrating users, damaging credibility and ultimately leading to lost customers and revenue. A new and improved website can push the boundaries of possibility, driving growth while unlocking enormous opportunities for growth.
OUR PROCESS
While every client and project is unique and there are about 1000 mini steps in between, here’s what a website design and development project looks like.
01
Step 01:
Discovery
Our first step is to dig deeper into your brand, competitors, and your audiences. From there, we can figure out which website project (including technical & functional requirements) would make the most sense and have the greatest impact on your business.
02
Step 02:
Sitemap & Wireframes
We’ll then outline the structure of your website, establishing key pages and content requirements.
03
Step 03:
Mood Board Presentation
Now the fun part begins. We start the design phase with a mood board presentation where we get a sense of what you like and don’t like. If needed, we’ll go through a revised presentation to ensure we are 100% on the same page for the next step.
04
Step 04:
Design
Then we get to work by crafting the look and feel of your website, landing page, or microsite. We do a mini presentation part way through to ensure that we’re hitting the mark and that you’re thoroughly happy with where it’s headed.
05
Step 05:
Development
Once you’ve approved how the website looks and all of its content, we transform art into motion. We develop the site to perfection, ensuring it's tried and tested for functionality, usability, and performance across devices and platforms.
06
Step 06:
Launch
Finally, we deploy your new platform out into the world, ensuring that everything works as expected. For added comfort, we’re still behind the scenes, monitoring and making improvements as needed.
Service Solution 04
Marketing
Conducting research is often overlooked and underutilized, but it allows you to stay competitive while providing the foundation for stronger marketing.
Through actionable insights and data, we can help inform your marketing decisions with our in-house research skills. Why fly blind when you can harness the power of actionable insights and data that will help inform strategy, brand, campaign, and marketing decisions at every turn. Our in-house research capabilities are second to none.
RESEARCH CAPABILITIES
Better understand and define key characteristics of your target audience(s) through identification and evaluation.
Think of us as brand therapists - we examine the motivations, attitudes, perceptions, and preferences of your customers.
If you’re looking to understand how your brand is performing in the marketplace, we’ll review and evaluate your image, reputation, strengths, weaknesses and associations.
Satisfaction surveys or interviews uncover how happy your customers and employees are with your products, services, workplace culture, or anything else you want to know.
We evaluate your competitors' strengths, weaknesses, strategies, and market positioning. The results allow us to identify how we can better differentiate you and take advantage of opportunities in the market.
Curious if your new product or service meets expectations? We gather in-depth feedback from your target audience to ensure your offering is fully refined and ready to launch.
Evaluate the effectiveness of your campaigns to ensure maximum impact, engagement, and relevance before you send them out to the world.
Curious about other options? Let’s chat.
Need something not mentioned above? Let’s chat.
BOOM OR BUST
Not sure if it’s the right time to invest in marketing? Or maybe you aren’t sure if what you’re doing is even working. If you can relate to any of the following questions, let’s chat.
- What are our marketing objectives? No seriously, what are they?
- Is our current marketing even reaching the right people?
- How do we know if our marketing is even working?
- Which channels are delivering the best returns and how can we improve the others?
- How do I know if my campaigns are successful?
- Are my sales and marketing teams communicating (well and frequently)?
- What do I do with the feedback I’m getting from customers?
- Why aren’t our emails landing with our audience?
- Are my competitors doing something we’re not?
- How can I maximize my marketing budget?
OUR PROCESS
When handling your marketing, our approach slightly differs from one project to another. However, here’s a general outline of the process at Maverick.
01
Step 01:
Discovery
We begin by understanding your business, goals, target audience(s), and any challenges we should be aware of. We’ll do a bit of research to get to know your industry, competitors, and trends in the market so that we’re well-informed and know how to differentiate you from the rest.
02
Step 02:
Strategy & Planning
We’ll set clear goals and objectives for the campaign, this becomes our north star for the project. Knowing what we want to achieve and why, we then strategize how to position you for success. We’ll select channels and platforms to reach your audience and then define key messages, themes, budgets, and timelines.
03
Step 03:
Creative
We’ll begin with a mood board presentation to ensure that we’re aligned on the look and feel of the campaign creative. Once that’s nailed down, we get to work by transforming our notebook scribbles, whiteboard drawings, and middle-of-the-night ideas into something magical.
04
Step 04:
Implementation
Once you and the team are in love with the creative, we launch the campaign according to the plan. We’ll coordinate with internal and external partners to ensure that everything is as it should be.
05
Step 05:
Monitoring & Evaluation
Throughout the campaign's lifespan, we monitor its performance, making adjustments and tracking its effectiveness. We then use these insights and metrics to inform future efforts, ensuring our campaigns are better, and stronger with time.
