Service Solutions

RESEARCH

Conducting research is often overlooked and underutilized, but it allows you to stay competitive while providing the foundation for stronger marketing.

Through actionable insights and data, we can help inform your marketing decisions with our in-house research skills. Why fly blind when you can harness the power of actionable insights and data that will help inform strategy, brand, campaign, and marketing decisions at every turn. Our in-house research capabilities are second to none.

RESEARCH CAPABILITIES

Better understand and define key characteristics of your target audience(s) through identification and evaluation.

Think of us as brand therapists - we examine the motivations, attitudes, perceptions, and preferences of your customers.

If you’re looking to understand how your brand is performing in the marketplace, we’ll review and evaluate your image, reputation, strengths, weaknesses and associations.

Satisfaction surveys or interviews uncover how happy your customers and employees are with your products, services, workplace culture, or anything else you want to know.

We evaluate your competitors' strengths, weaknesses, strategies, and market positioning. The results allow us to identify how we can better differentiate you and take advantage of opportunities in the market.

Curious if your new product or service meets expectations? We gather in-depth feedback from your target audience to ensure your offering is fully refined and ready to launch.

Evaluate the effectiveness of your campaigns to ensure maximum impact, engagement, and relevance before you send them out to the world.

Curious about other options? Let’s chat.

OUR PROCESS

While every client and project is unique, here’s how we typically work with you to make sure your research project results in industry-leading insights.

01

Step 01:

Define Objectives

Our first step is to dig a little deeper into the questions or concerns that have led you here. By defining your goal(s) and the specific insights you’re hoping to gain, we can identify the best path forward.

02

Step 02:

Identify Research Method(s)

Depending on what your specific objectives are, we’ll strategize which research method is best. This might look like a survey or questionnaire, interviews, focus groups, or desk research.

03

Step 03:

Research Design

Our team of researchers and strategists will then design a tailored project based on your objectives and the selected method(s). This includes building out the specifics such as survey questions, discussion guides, and/or a secondary research outline.

04

Step 04:

Collect Data

Next, we’ll collect the data and necessary information either through conducting interviews, launching a survey, or analyzing reports and publications.

05

Step 05:

Analyze & Interpret

Once we’ve collected everything needed, we build and present a report that summarizes key findings, significant insights, and any recommendations we have uncovered.

06

Step 06:

Implementation

Armed with your newfound information, it’s up to you to decide what to do next. We can support you in pressing play and implementing our recommendations so that you’re ready for takeoff.

Branding

We believe that compelling, human-centric branding is the key to driving affinity and loyalty.

We start by truly understanding your business, industry, and unique differentiators to craft a powerful story that positions your brand for success. Our goal is to unite that strategy with creative that ignites industry-defining, heart-racing, jaw-dropping results that captivate and engage your audience.

BRANDING CAPABILITIES

Leading brands are built on the foundation of a successful strategy. We’ll develop a deep understanding of your business and determine the right positioning, architecture, and goals right from the start.

We are seasoned experts in crafting memorable and impactful brands that resonate with your audience and set you far apart from the competition.

Whether you’re renaming or starting from scratch, we’ll develop a name that embodies your identity, appeals to your audience, and positions you for success.

We’ll establish a system that tells your brand's story while clearly communicating your value proposition and connecting with your audience.

Branded house? House of brands? Hybrid house? Apartment complex? Curious about other options? Let’s chat.

OUR PROCESS

While every client and project is its own beast, here’s how we typically work with you to craft industry-defining creative for those seeking eye-popping, jaw-dropping, breathtakingly beautiful results.

01

Step 01:

Research & Discovery

To start, we dive deep and gather key insights about you, looking into the needs and goals of your business, interviewing key stakeholders, analyzing your audiences, and aligning on what success looks like.

Research & Discovery

02

Step 02:

Define Positioning & Framework

We then determine key brand differentiators, articulating your unique value proposition, while also crafting clear mission and vision statements, establishing core values, and defining your brand's personality and tone of voice.

Define Positioning & Framework

03

Step 03:

Develop Key Messaging

We create a compelling brand story that reflects key elements of your business along with key messages tailored to different audience segments and communication channels.

Develop Key Messaging

04

Step 04:

Design

The bread to our butter. After going through a mood board presentation, we conceptualize your logo, refining it until perfection is reached. We then build the remaining elements that bring it to life such as colour palette, typography, icons, patterns and custom graphics.

Design

05

Step 05:

Present

With champagne chilling, ready to be popped, we present the new brand to you and any other key stakeholders. 

Present

06

Step 06:

Implementation

We then launch with consideration to your internal team as well as the public, likely alongside marketing campaigns to create buzz.

Implementation

Websites

We design and develop unforgettable digital platforms that keep eyes focused and users engaged by combining innovative user experiences with accessible design.

From user journey mapping and information architecture to content development and design, we’ll build you a website that looks as good as it functions.Your online platform is one of the most important extensions of your brand. Keep eyes focused and users engaged with an unforgettable website that combines innovative functionality with stellar design.

WEBSITE CAPABILITIES

We’ll build a stunning standalone web page that supports a marketing or advertising campaign that is designed to capture leads and drive conversions.

A much smaller, more streamlined alternative to a traditional website. Perfect if you need something temporary or if you’re looking to launch a product, service, event or specific campaign.

A content-rich online presence for when you need to provide information about your brand or business, its services or products, and contact details.

Sell, sell, sell with a platform that's designed specifically for your business, allowing you to get your products in your customer's hands in whatever way works for you.

A custom-built online platform for educators, brands who want to offer interactive learning resources or just a unique experience that blows users’ minds.

Need something not mentioned above? Let’s chat.

OUR PROCESS

While every client and project is unique and there are about 1000 mini steps in between, here’s what a website design and development project looks like.

01

Step 01:

Discovery

Our first step is to dig deeper into your brand, competitors, and your audiences. From there, we can figure out which website project (including technical & functional requirements) would make the most sense and have the greatest impact on your business.

Discovery

02

Step 02:

Sitemap & Wireframes

We’ll then outline the structure of your website, establishing key pages and content requirements.

Sitemap & Wireframes

03

Step 03:

Mood Board Presentation

Now the fun part begins. We start the design phase with a mood board presentation where we get a sense of what you like and don’t like. If needed, we’ll go through a revised presentation to ensure we are 100% on the same page for the next step.

Mood Board Presentation

04

Step 04:

Design

Then we get to work by crafting the look and feel of your website, landing page, or microsite. We do a mini presentation part way through to ensure that we’re hitting the mark and that you’re thoroughly happy with where it’s headed.

Design

05

Step 05:

Development

Once you’ve approved how the website looks and all of its content, we transform art into motion. We develop the site to perfection, ensuring it's tried and tested for functionality, usability, and performance across devices and platforms.

Development

06

Step 06:

Launch

Finally, we deploy your new platform out into the world, ensuring that everything works as expected. For added comfort, we’re still behind the scenes, monitoring and making improvements as needed.

Launch

Marketing

We’ll put your brand in the spotlight it deserves by selecting the right channels, crafting creative that engages the senses, and executing with a level of precision you’d expect from a surgeon.

We’ll create a detailed plan outlining the goals, budgets, tactics, and resources needed to launch a compelling campaign that not only resonates with your target audiences but inspires them to take action. Let us take care of designing killer creative that ignites industry-defining, heart-racing, ground-breaking results while captivating your audiences. Enough said.

MARKETING CAPABILITIES

We’ll conduct some research, and take a look at who you’re selling to and why they should buy from you over your competitors. We’ll firm up your positioning and then build an integrated plan of action.

Depending on the marketing plan, we’ll create whatever’s needed to grab people’s attention and entice them to take action. This might include social posts, emails, digital ads, out-of-home advertising, copywriting, and anything else that makes you stop and stare.

Once we have the creative and strategy on lock, we’ll get to actually getting in front of people. This might be done through a search or digital campaign including PPC or display ads, social media advertising (on all major platforms) or whatever gets viewers clicking.

Your marketing plan will likely include some unique storytelling, we can handle, video production, photography, written content (ie: blogs, articles, etc), and shareable materials (such as infographics and one-pagers).

We can take care of building out an email campaign strategy including automated workflows, lead nurturing, A/B testing, email template design, and newsletter template design.

We love to come up with unique strategies, content and activations that ensure you’re the belle of the ball. Our capabilities include strategy, experiential marketing, production, trade show booth design, and sponsorship opportunities such as custom merch & wearables.

It’s not a thing of the past, we promise. Sometimes a good old-fashioned traditional approach is the way to go. We’ll handle all your advertising including direct mail, outdoor advertising (billboards, transit ads), TV and radio commercials, and everything in between.

Need something not mentioned above? Let’s chat.

OUR PROCESS

When handling your marketing, our approach slightly differs from one project to another. However, here’s a general outline of the process at Maverick.

01

Step 01:

Discovery

We begin by understanding your business, goals, target audience(s), and any challenges we should be aware of. We’ll do a bit of research to get to know your industry, competitors, and trends in the market so that we’re well-informed and know how to differentiate you from the rest.

Discovery

02

Step 02:

Strategy & Planning

We’ll set clear goals and objectives for the campaign, this becomes our north star for the project. Knowing what we want to achieve and why, we then strategize how to position you for success. We’ll select channels and platforms to reach your audience and then define key messages, themes, budgets, and timelines.

Strategy & Planning

03

Step 03:

Creative

We’ll begin with a mood board presentation to ensure that 
we’re aligned on the look and feel of the campaign creative. 
Once that’s nailed down, we get to work by transforming our notebook scribbles, whiteboard drawings, and middle-of-the-night ideas into something magical.

Creative

04

Step 04:

Implementation

Once you and the team are in love with the creative, we launch the campaign according to the plan. We’ll coordinate with internal and external partners to ensure that everything is as it should be.

Implementation

05

Step 05:

Monitoring & Evaluation

Throughout the campaign's lifespan, we monitor its performance, making adjustments and tracking its effectiveness. We then use these insights and metrics to inform future efforts, ensuring our campaigns are better, and stronger with time.

Monitoring & Evaluation

WHAT WE BRING TO THE TABLE

We’re redefining the client-agency relationship. We don’t want to just be a service provider, but a trusted advisor and strategic ally in helping you achieve sustainable, year-on-year growth and overall success. Think of us as being a part of your team but without the headache.

  • Collaboration
    Collaboration

    A collaborative partnership style approach

  • Interest
    Interest

    Genuine and vested interest on our end 

  • Understanding
    Understanding

    A deeper understanding of what makes you, you

  • Solutions
    Solutions

    Tailored marketing strategies and solutions

  • Communication
    Communication

    Open communication

  • Flexibility
    Flexibility

    Adaptability & flexibility

CASE STUDIES