Quick Tip: Typography Hierarchy
by Maverick on 08/17/2016 | 2 Minute Read
Course , Hierarchy , Lynda , Packaging , Skill Development , The More You Know , Tutorial , Typography , Video , Visual
There are a million and one ways to present creative work, but typographical hierarchy is oftentimes a designer’s best friend. The hierarchy of type in design is a shorter way of saying how the type is laid out and presented to an audience, and it can have a major impact on the overall effectiveness of the design.
In short, any design involving text requires an understanding of typographical hierarchy to make it pop. By mixing different fonts, weights, sizes, orientations and spacings, a designer can convey messages to their audience that are more nuanced and useful. These nuanced messages are hardly explicit until you’ve become well acquainted with the abstract reach of typographical hierarchy, but they work. Try looking around your world and you’ll start to see just how big of a role this concept plays!
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