Stampede in a Bottle

Building an Award Winning Brand for a Legendary Event

Picture this: a whisky that not only tantalizes your palate but captures the energy of The Calgary Stampede, bottling up the excitement for you to sip and savour year-round. That's the magic of what happened when Maverick Agency teamed up with Eau Claire Distillery and The Calgary Stampede to create Stampede Canadian Rye Whisky.

Crafting an All-Out Brand Experience at Break Neck Speeds

Just a few short weeks before the 2022 Calgary Stampede, Eau Claire Distillery came calling, in need of a new brand identity for their whisky partnership with The Calgary Stampede. While time was tight, we knew this was a chance to make something legendary.

If you can imagine riding bareback full speed down a dirt path on a wild stallion, that was the pace of this project. Fueled by the same fiery passion that lit up Guy Weadick’s dream of the Calgary Stampede, we crafted a whisky brand that told a story. A story about the power of seizing the moment, celebrating the ride, coming together and tipping our hats to the spirit of the Canadian west.

From a captivating visual identity to dazzling videos and fun promo products, every drop of creativity went into building a brand experience that would get people across Canada and the United States gleefully hollering “Yahoo!”

The Sweet Taste of Success

Billed as “The Greatest Rye Whisky on Earth,” this wasn’t just a tagline – it was a brand promise designed to captivate hearts and taste buds alike. And that it did. In 2023, Stampede Canadian Rye Whisky took Gold at the international SIP Awards for both taste and packaging design.

Every Sip Tells a Story, Every Bottle an Adventure

This epic creation wasn’t just a stroke of luck. It involved a solid strategy, refined brand narrative, and visuals that perfectly meshed the storied legacies of Eau Claire Distillery and The Calgary Stampede. The result was an all-access ticket-in-a-bottle to the heart-thumping energy of The Calgary Stampede. An energy that continues to bring people together to celebrate and raise a glass to charting new paths.

Cheers to that! ?✨