Rubicon Exotic

  • Creative direction
  • Digital Strategy
  • Information architecture
  • Multi-language functionality
  • Website Design
  • Website Development

For more than 40 years, Rubicon Exotic has been a leading global exotic fruit juice manufacturer known for creating unique flavour combinations that hit. For this milestone anniversary, we built a new visually-immersive online platform designed to capture the essence of the brand and connect with consumers. The new site features custom animations and illustrations paired with curated recipe content that drives the user to explore tasty food and drink pairings.