PROJECT SUMMARY

Edmonton Oilers Limited Edition Vodka

Maverick Agency partnered with Eau Claire Distillery and the Edmonton Oilers to create a bold, limited-edition vodka release that celebrated the team’s playoff momentum and energized its passionate fanbase. This special collector’s edition spirit was crafted as a time-limited offering, available exclusively in Edmonton and surrounding areas. Featuring striking Oilers-branded packaging and premium design details, the release quickly became a coveted item among fans, collectors, and spirit enthusiasts alike — selling out rapidly and generating buzz both in retail and across social media. Maverick led the branding, packaging, and campaign creative, successfully blending team pride with craft spirit culture to deliver a high-impact product experience.