PPROJECT SUMMARY

Careers in Energy Rebrand

Maverick Agency partnered with Careers in Energy to lead a full rebrand that repositioned the organization as a modern, inclusive hub for energy career seekers and employers across Canada. Through strategic discovery, Maverick crafted a purpose-driven brand identity and fully refined the visual identity system to better reflect Careers in Energy’s role as a connector and catalyst in the evolving energy sector. The rebrand included a new logo, visual toolkit, messaging platform, and digital experience—all designed to elevate engagement, expand partnerships, and attract a more diverse and future-focused talent pool.