June 27, 2015

McDonalds Invents Take-out Packaging for Cyclists

By The Tone Ranger
Advertising, Creativity, Food & Beverage, Packaging

First seen in action at McDonalds locations around Copenhagen, Denmark the new meal packaging aims to fit perfectly on the handlebars of your bike.

The novel idea, appropriately named the McBike initiative, belongs to Tribal Buenos Aires, an Argentina-based agency. Check out the video below to see the McBike packaging in action.

https://www.youtube.com/watch?v=TZ4Y6Lnv0e8

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The Tone Ranger

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