McDonalds Invents Take-out Packaging for Cyclists
by Maverick on 06/27/2015 | 2 Minute Read
Advertising , Creativity , Food & Beverage , Packaging
First seen in action at McDonalds locations around Copenhagen, Denmark the new meal packaging aims to fit perfectly on the handlebars of your bike.
The novel idea, appropriately named the McBike initiative, belongs to Tribal Buenos Aires, an Argentina-based agency. Check out the video below to see the McBike packaging in action.