July 10, 2015

Coca-Cola Ditches their logo to promote tolerance

By The Tone Ranger
Advertising, Feel Good, Idea, Logo

“Labels are for cans not for people”

Coca-Cola has been printing and distributing logo-less cans in certain Middle Eastern Countries, coinciding with the month of Ramadan, which feature nothing but the classic white ribbon and the message above. The naked cans, designed by FP7/DXB Dubai, are an initiative in Coke’s global “Let’s take an extra second campaign” aiming to extinguish prejudice and eradicate stereotypes. A bold campaign directive indeed, but definitely not out of character, nor out of reach for Coca-Cola.







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