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The Kardashian’s + a Global Ad Campaign
Less than three weeks after unveiling its Calvin Klein Jeans campaign with Kaia and Presley Gerber, the luxury ready-to-wear [...]
Diversity in the cosmetic industry, woo!
As some of the biggest advertisers and image-makers in the world, cosmetics brands are often criticized for their legacy of l[...]
Marketing lessons we learned from ‘Stranger Things’
Stranger Things is one of Netflix’s most marketable original shows, so it comes as no surprise that its impending return[...]
One Wine, One Clever Brand Positioning
The Australian wine brand, Yellow Tail is normally grouped into the “cheap” or “affordable” category [...]
Playboy: humour, sophistication and spice.
In the wake of his death, it is only fitting to discuss how one man turned his lifestyle into a multi-million dollar brand. Â[...]
McDonalds + Uber = A Hangovers Dream
This is not a drill, after years of pressure, McDonald’s has answered everyone’s prayers by launching a trial of a n[...]
Keep up or fall behind
Today Nike Australia has announced the launch of its new brand campaign, which focuses on ‘No Turning Back’ momen[...]
Building long-term brand loyalty
If you’re wondering how to build long-term brand loyalty, here are a few of our favourite ways to do so. Tapping into t[...]
Handmade rebrand is magical
An apothecary in Rotherham recently underwent a total rebrand that included graphic design, interior design, sign writing, pa[...]
Marketing to Millennials
Given Millennials are the largest generation in terms of population size, marketers should be focused on trying to reach them[...]
Yoga, beyond the mat
It seems that the popular athleisure wear company, Lululemon has decided it’s ready to be known for more than attractiv[...]
Brands of The Future
The Harvard Business Review has published a new article about the continued evolution of the brand concept within the world o[...]
Constraints Can Boost Creativity
Constraints boost creativity, confidence, and in time you learn not to second guess yourself as a designer. Watch Brandon Rik[...]