Category: Rebrand

The Kardashian’s + a Global Ad Campaign

Less than three weeks after unveiling its Calvin Klein Jeans campaign with Kaia and Presley Gerber, the luxury ready-to-wear [...]

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Diversity in the cosmetic industry, woo!

As some of the biggest advertisers and image-makers in the world, cosmetics brands are often criticized for their legacy of l[...]

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Marketing lessons we learned from ‘Stranger Things’

Stranger Things is one of Netflix’s most marketable original shows, so it comes as no surprise that its impending return[...]

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One Wine, One Clever Brand Positioning

The Australian wine brand, Yellow Tail is normally grouped into the “cheap” or “affordable” category [...]

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Playboy: humour, sophistication and spice.

In the wake of his death, it is only fitting to discuss how one man turned his lifestyle into a multi-million dollar brand. �[...]

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McDonalds + Uber = A Hangovers Dream

This is not a drill, after years of pressure, McDonald’s has answered everyone’s prayers by launching a trial of a n[...]

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Keep up or fall behind

Today Nike Australia has announced the launch of its new brand campaign, which focuses on ‘No Turning Back’ momen[...]

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Building long-term brand loyalty

If you’re wondering how to build long-term brand loyalty, here are a few of our favourite ways to do so. Tapping into t[...]

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Handmade rebrand is magical

An apothecary in Rotherham recently underwent a total rebrand that included graphic design, interior design, sign writing, pa[...]

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Marketing to Millennials

Given Millennials are the largest generation in terms of population size, marketers should be focused on trying to reach them[...]

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