Brands of The Future
by Maverick on 05/10/2016 | 2 Minute Read
Brand Awareness , Brand Identity , Brand Knowledge , Brand Management , Branding , Idea , Informative , Marketing , Maverick Life , Modern , Rebrand , Social Media Marketing , Wisdom
The Harvard Business Review has published a new article about the continued evolution of the brand concept within the world of marketing.
“Brand as relationship” is the newest redefinition. Suggesting brands should be regarded as having social roles in their interactions with individuals, rather than merely be understood as concepts or experiences. As social beings, brands would have deeper relationships with their users, participate in interactive communication, and fit within the individuals’ lifestyles. This new outlook on branding supports the notion that brands have had to adopt new attitudes in recent years, and become more socially involved online and personally to better reach their audiences.
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