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Häagen-Dazs scoops out its biggest ever rebrand
I scream, you scream, we all scream for ice cream! Häagen-Dazs has rolled out the biggest brand overhaul in its 56-year his[...]
Keep up or fall behind
Today Nike Australia has announced the launch of its new brand campaign, which focuses on ‘No Turning Back’ momen[...]
Building long-term brand loyalty
If you’re wondering how to build long-term brand loyalty, here are a few of our favourite ways to do so. Tapping into t[...]
Pinterest releases first marketing campaign
Pinterest is a place where people plan things, thus making us more receptive to brand messages than perhaps on other social p[...]
How to attract Millennials
Millennials are currently the largest generation (80 million in the U.S), making them the biggest and fasted growing marketin[...]
Did you mean MailChimp?
The email marketing platform company, MailChimp created a fake advertising campaign that seriously paid off. In conjunction w[...]
Inspiration that is accessible
At first, you wouldn’t be able to pinpoint the difference between this Michael Gondry film and any others. It’s c[...]
Amazon bought Whole Foods, now what?
The purchase of Whole Foods means a completely new landscape. It’s clear that online and offline are merging faster t[...]
Nike’s evolution of athleticism and equality
Nike celebrates athleticism and pride in their latest striking and poetic ad. The advertisement is apart of Nikes latest cam[...]
Ikea’s latest DIY venture
Ikea is known for its stylish-yet-inexpensive furniture that comes with seemingly simple directions that anyone can follow.[...]