Always looking for inspiration
inspirations, News and Talks.
Love is in the AirPods
Do you believe in love at first sight? Or love over the transfer of an earbud? That’s the subject of “Sway,” this year[...]
Diversity in the cosmetic industry, woo!
As some of the biggest advertisers and image-makers in the world, cosmetics brands are often criticized for their legacy of l[...]
Just a paper cup? Think again
It’s that time of year. In an unmistakable sign that the holidays are approaching, Starbucks’ red holiday cups and holida[...]
Marketing lessons we learned from ‘Stranger Things’
Stranger Things is one of Netflix’s most marketable original shows, so it comes as no surprise that its impending return[...]
new social media marketing tool from facebook
Facebook is experimenting with letting brands study people’s posts and comments on the network in an effort to better i[...]
Snapchat’s 3D social marketing
Snapchat claims 100 million people (majority millennials) use Snapchat every day, and brands are splurging on pricey tactics [...]
One Wine, One Clever Brand Positioning
The Australian wine brand, Yellow Tail is normally grouped into the “cheap” or “affordable” category [...]
Playboy: humour, sophistication and spice.
In the wake of his death, it is only fitting to discuss how one man turned his lifestyle into a multi-million dollar brand. [...]
Bad at measuring? Good at phones? Love Ikea?
Yeah, same. Ikea has designed and manufactured assemble-it-yourself furniture since the early 1940’s and to stay rele[...]
How Crayola remains relevant in digital world
Adult coloring books, collaborations, an app and so much more. By the time the average kid turns 10, he or she will have c[...]