Always looking for inspiration
inspirations, News and Talks.
Just a paper cup? Think again
It’s that time of year. In an unmistakable sign that the holidays are approaching, Starbucks’ red holiday cups and holida[...]
Marketing lessons we learned from ‘Stranger Things’
Stranger Things is one of Netflix’s most marketable original shows, so it comes as no surprise that its impending return[...]
new social media marketing tool from facebook
Facebook is experimenting with letting brands study people’s posts and comments on the network in an effort to better i[...]
Snapchat’s 3D social marketing
Snapchat claims 100 million people (majority millennials) use Snapchat every day, and brands are splurging on pricey tactics [...]
One Wine, One Clever Brand Positioning
The Australian wine brand, Yellow Tail is normally grouped into the “cheap” or “affordable” category [...]
Playboy: humour, sophistication and spice.
In the wake of his death, it is only fitting to discuss how one man turned his lifestyle into a multi-million dollar brand. Â[...]
Bad at measuring? Good at phones? Love Ikea?
Yeah, same. Ikea has designed and manufactured assemble-it-yourself furniture since the early 1940’s  and to stay rele[...]
How Crayola remains relevant in digital world
Adult coloring books, collaborations,  an app and so much more. By the time the average kid turns 10, he or she will have c[...]
Oktoberfest Proof Sneakers. Amazing.
If you’re looking for a pair of sneakers that will complement your lederhosen at Oktoberfest this year, Adidas has desi[...]
LinkedIn is really living up to their tagline
Nine months after Microsoft closed the $26 billion acquisition of LinkedIn, we’re still wondering why the software gian[...]