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Snapchat’s 3D social marketing
Snapchat claims 100 million people (majority millennials) use Snapchat every day, and brands are splurging on pricey tactics [...]
One Wine, One Clever Brand Positioning
The Australian wine brand, Yellow Tail is normally grouped into the “cheap” or “affordable” category [...]
Playboy: humour, sophistication and spice.
In the wake of his death, it is only fitting to discuss how one man turned his lifestyle into a multi-million dollar brand. Â[...]
Bad at measuring? Good at phones? Love Ikea?
Yeah, same. Ikea has designed and manufactured assemble-it-yourself furniture since the early 1940’s  and to stay rele[...]
How Crayola remains relevant in digital world
Adult coloring books, collaborations,  an app and so much more. By the time the average kid turns 10, he or she will have c[...]
Oktoberfest Proof Sneakers. Amazing.
If you’re looking for a pair of sneakers that will complement your lederhosen at Oktoberfest this year, Adidas has desi[...]
LinkedIn is really living up to their tagline
Nine months after Microsoft closed the $26 billion acquisition of LinkedIn, we’re still wondering why the software gian[...]
This just in: Millennials hate apps with uncool design
Millennials are killing off apps with uncool design at a breakneck pace, location reigns supreme when it comes to app usage a[...]
Innovation or Fail?
Innovation in advertising can be a blessing and a curse. On one hand, innovative ads can put a company on the forefront of th[...]
Kith, Coca-Cola, Converse, oh my!
New York’s KITH has teamed up with beverage giant Coca-Cola to produce a pair of Converse sneakers. They’re label[...]