May 16, 2017

What’s the best thing since sliced bread?

By Elle Toms
Advertising, Beer, Brand Awareness, Brand Identity, Brand Knowledge, Branding, Campaign, Commercial, Creative, Innovation, Innovative, Inspiration, Inspiring, Motivation, Video

Craft brewery tackles the global food waste crisis by using surplus fresh bread as its primary ingredient.

Toast Ale essentially turns fresh bread that would have otherwise been thrown out into delicious beer. By combining dried bread crumbs with malted barley, hops, yeast and water, Toast has brewed something truly unique. A beer that not only tastes delicious but makes a positive social and environmental impact.  Through clever and creative marketing, the brand has set out to become the beverage of choice for conscientious beer drinkers with its promise to give 100% of its profits to charity and of course, its massive impact on waste reduction. We also love their simple logo design and advertising imagery. View Toast’s two-minute long video campaign to better understand this ingenious brand’s unique history, process and widespread positive impact.

We’re officially inspired, and a bit thirsty…and hungry.

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Elle Toms

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