September 8, 2017

Oktoberfest Proof Sneakers. Amazing.

By Elle Toms
Advertising, Amazing, Branding, Creative, Design, Design Life, Innovation, Inspiration, Something Cool

If you’re looking for a pair of sneakers that will complement your lederhosen at Oktoberfest this year, Adidas has designed the perfect pair for you. The shoe has a special durable repellent coating to protect your shoes (and your feet) from beer spillage, vomit, and general mess during the rowdy beer festival. If you’ve ever been, you’ll understand how handy and important this design is. The shoe is not only practical but it’s festive – with a red and white micro-check inner lining to match the festival tablecloths. Prost (cheers) is embroidered in gold on the sides, and the shoes also feature decorative stitching to match your lederhosen.

The 184th Munich Oktoberfest will take place from September 16 until October 3. The festival is named Oktoberfest despite its September start date because it originally only ran in October. Over time, the festival was prolonged and the start date was moved to September to allow for better weather.

We’re raising our bier to Oktoberfest and Adidas for this creative example of design ingenuity.

For more images and information, check out what designboom has to say here.

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Elle Toms

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