Strategization. It’s a ten-dollar business buzzword that means everything and nothing at the same time. The world’s biggest brands have known this all too well, and since their inceptions have subconsciously been indoctrinating us with hidden messaging and clever wordplay to seduce us into spending.

Just kidding.

But there are a few cute and interesting stories surrounding the naming of 17 of the world’s biggest companies as communicated in this lovely infographic designed by Business Insider’s Skye Gould.

Have a gander.

[VIA BUSINESS INSIDER]