Category: Real Life

Marketing lessons we learned from ‘Stranger Things’

Stranger Things is one of Netflix’s most marketable original shows, so it comes as no surprise that its impending return[...]

See more

Playboy: humour, sophistication and spice.

In the wake of his death, it is only fitting to discuss how one man turned his lifestyle into a multi-million dollar brand. �[...]

See more

LinkedIn is really living up to their tagline

Nine months after Microsoft closed the $26 billion acquisition of LinkedIn, we’re still wondering why the software gian[...]

See more

Building long-term brand loyalty

If you’re wondering how to build long-term brand loyalty, here are a few of our favourite ways to do so. Tapping into t[...]

See more

Amazon bought Whole Foods, now what?

The purchase of Whole Foods means a completely new landscape.  It’s clear that online and offline are merging faster t[...]

See more

The power of the logo

For starters, a logo isn’t just a name, icon or other visual signature on company letterhead or a billboard or other promot[...]

See more

The future of content marketing

Good Housekeeping’s “Kitchen of the Future” is a perfect representation of the future of content marketing.[...]

See more

Without apps, the apocalypse is near.

Apple’s most recent advertisement is a hilarious, over the top representation of the world without Apps. The three-minu[...]

See more

Suave uncovers the power of packaging

Have you ever questioned the quality of a product because the price is so low that you assume that it couldn’t possibly[...]

See more

Pokémon Go – Gotta Catch Em’ All

Even if you haven’t jumped on the Pokémon Go wagon, you’ve most likely heard of the frenzy surrounding the game. Since t[...]

See more