Category: Brands

Successful Spirit Branding

Hint: It’s not just liquid to lips. In the realm of spirit branding, authenticity reigns supreme. Creating a brand that[...]

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Energy Sector Branding for the Future

The strategic art of brand evolution and how we help future-proof energy sector brands. In the dynamic landscape of the energ[...]

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Pawsitively Transform Pet Food Brand Perception

Learn how aligning pet products with evolving consumer values and preferences is paramount to staying relevant and competitiv[...]

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Diversity in the cosmetic industry, woo!

As some of the biggest advertisers and image-makers in the world, cosmetics brands are often criticized for their legacy of l[...]

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Marketing lessons we learned from ‘Stranger Things’

Stranger Things is one of Netflix’s most marketable original shows, so it comes as no surprise that its impending return[...]

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One Wine, One Clever Brand Positioning

The Australian wine brand, Yellow Tail is normally grouped into the “cheap” or “affordable” category [...]

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Playboy: humour, sophistication and spice.

In the wake of his death, it is only fitting to discuss how one man turned his lifestyle into a multi-million dollar brand. �[...]

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Building long-term brand loyalty

If you’re wondering how to build long-term brand loyalty, here are a few of our favourite ways to do so. Tapping into t[...]

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A collaboration between Adidas and spiders

Adidas has collaborated with Munich-based biotech company AMSilk as a part of their forward-looking Futurecraft line to creat[...]

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Marketing to Millennials

Given Millennials are the largest generation in terms of population size, marketers should be focused on trying to reach them[...]

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