Category: Branding

Successful Spirit Branding

Hint: It’s not just liquid to lips. In the realm of spirit branding, authenticity reigns supreme. Creating a brand that[...]

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Energy Sector Branding for the Future

The strategic art of brand evolution and how we help future-proof energy sector brands. In the dynamic landscape of the energ[...]

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Pawsitively Transform Pet Food Brand Perception

Learn how aligning pet products with evolving consumer values and preferences is paramount to staying relevant and competitiv[...]

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Making Dogs Happy

Building a strategically evolved brand platform from scratch, we set the stage for Darford’s continued success. Creating an[...]

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Adapt or Die: The New Reality for Brands Today

Change can be scary, but at times completely necessary. When it comes to your brand, how do you know when to evolve or even r[...]

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A 3D water printer in Gatorades’s latest campaign?

London-based Machine Shop turns the tech world upside down with their newly developed 3D water printer forGatorade’ss[...]

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Movie Trailer or Ad?

Movie buffs were surprised to find IMDb pages popping up online and unexpected trailers dropping for what appeared to be a re[...]

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Airbnb + VR = The Future of Travel

Airbnb announced it has plans to implement the cool technologies du jour — virtual (VR) and augmented (AR) reality [...]

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Love is in the AirPods

Do you believe in love at first sight? Or love over the transfer of an earbud? That’s the subject of “Sway,” this year�[...]

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Diversity in the cosmetic industry, woo!

As some of the biggest advertisers and image-makers in the world, cosmetics brands are often criticized for their legacy of l[...]

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