One Wine, One Clever Brand Positioning
The Australian wine brand, Yellow Tail is normally grouped into the “cheap” or “affordable” category [...]
See morePlayboy: humour, sophistication and spice.
In the wake of his death, it is only fitting to discuss how one man turned his lifestyle into a multi-million dollar brand. �[...]
See moreKith, Coca-Cola, Converse, oh my!
New York’s KITH has teamed up with beverage giant Coca-Cola to produce a pair of Converse sneakers. They’re label[...]
See moreHäagen-Dazs scoops out its biggest ever rebrand
I scream, you scream, we all scream for ice cream! Häagen-Dazs has rolled out the biggest brand overhaul in its 56-year his[...]
See moreWhat’s cool in 2017?
Here it is folks, the logo trends of 2017. It appears as though as designers, we’re burning through ideas rapidly, and we�[...]
See moreSuave uncovers the power of packaging
Have you ever questioned the quality of a product because the price is so low that you assume that it couldn’t possibly[...]
See moreLost in Translation – Chinatown
Check out this illuminating video by Designer Mehmet Gözetlik incorporating famous western logos translated to Chinese. #n[...]
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